5. Basic Attention Token (BAT)
BAT is the native token and fuel behind the Brave web browser, an initiative by former Mozilla employees meant to solve the problems associated with digital advertising. Rather than being exposed to advertisements and pop-ups, Brave users earn BAT passively for surfing, and at the end of each month, this BAT is distributed to content providers, such as those on YouTube and Twitch.
When the concept first gained exposure in 2017, it was met with significant criticism. Skeptics didn’t see much incentive for users to ditch traditional browsers for Brave. However, 2018 has proven these critiques to be largely erroneous, as millions of users now actively use the browser. There are currently over three million active users, and they are expected to grow to five million by the end of the year. This growth in popularity has translated to a strong performance of BAT over the past several months, with the token steadily surpassing others and becoming a top 40 crypto by market cap at US$235 million.